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A premium e-commerce store for Sogat's handcrafted Punjabi juttis, built to showcase heritage craftsmanship and drive online sales.
Stack: Next.js, PostgreSQL
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About :
Sogat is a premium handcrafted footwear brand specializing in traditional Punjabi juttis that blend heritage artistry with modern elegance. Each pair is made by skilled artisans in small batches, telling a story of craftsmanship through intricate embroidery, premium materials, and timeless design. The brief was to build a refined online store that captures the soul of the brand while functioning as a complete e-commerce experience for bridal, festive, and everyday juttis. The website needed to feel as crafted as the product itself: elegant, warm, and rooted in tradition, while still delivering fast browsing, frictionless shopping, and a checkout experience that converts visitors into customers across India.
Process :
The project started with translating Sogat's heritage-meets-modern identity into a visual language built around a rich maroon palette, generous imagery, and editorial product presentation that lets the craftsmanship speak for itself. I structured the store around clear shopping categories (bridal, festive, and everyday juttis) so customers can find the right pair for any occasion. To match how this audience actually discovers products, I integrated shoppable reels that let visitors watch, shop, and add to cart directly from curated video content, bridging social-style browsing with on-site purchasing. The store was built as a fast, modern single-page experience with full cart, checkout, and secure payment, plus free shipping and easy exchange messaging woven throughout to build buyer confidence. A Meta pixel was added to power retargeting and paid social campaigns.
Highlights :
A complete e-commerce store for handcrafted Punjabi juttis, designed around a premium maroon brand identity that signals heritage and quality. Shoppable reels that let customers watch curated video content and add products straight to cart, turning social-style discovery into direct sales. Clear shopping categories for bridal, festive, and everyday juttis so visitors quickly find the right pair for any occasion. Trust-building elements throughout, including free shipping, premium quality, easy returns, and secure payment messaging to reduce hesitation at checkout. A fast, modern, fully responsive single-page experience optimized for mobile-first Indian shoppers. Built-in Meta pixel tracking to power retargeting and performance marketing campaigns from day one.
Results :
The finished website gives Sogat a polished, conversion-focused online store that matches the premium feel of its handcrafted product. Customers can explore the collection, discover pieces through shoppable reels, and complete a secure purchase with confidence, all within a fast, elegant, mobile-first experience. By combining heritage-driven design with modern e-commerce features and built-in marketing tracking, the store is positioned to attract jutti shoppers from organic search and paid social, then convert them efficiently. The project demonstrates my ability to build a brand-led e-commerce experience that honors a product's craftsmanship while delivering the speed, structure, and conversion tools a growing direct-to-consumer brand needs to scale.
